Lady Gaga? Bangs? Neon Fashion? On the way out. So are cleansing fasts, the Occupy movement and the recession. What’s in? Stay-at-home dads, Pinterest, apps, and tablets. At least that’s the word from the latest edition of "The Curve," a bi-annual book from NBCUniversal Integrated Media dedicated to anticipating what’s next in the lives of Generation X and Y consumers. (Note to Ryan Gosling, cake pops, vampires, and zombies: You’re on the fence.)
The just-published second volume of "The Curve" is a detailed report on social and cultural trends, based on data collected from Gen X and Y survey respondents, "leading edge consumers," expert interviews, and proprietary research. This is what they're talking about, and it isn't necessarily what you'd think it would be about...
Source: http://www.fastcocreate.com/1681825/digital-trendsetters-kardashians-and-steve-jobs-a-data-driven-look-at-culture-from-nbcunis-t
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Dj Eviena - Thursday, October 25, 2012
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